NewAge Industries has reached another significant event in its history: 2019 marks the company’s 65th year in business.
What began in 1954 as a small distributorship selling a few types of plastic tubing has transformed into a multi-million-dollar manufacturer that offers dozens of tubing styles, as well as custom molded parts and hose assemblies. Industries that use NewAge’s products range from high purity biopharm, pharmaceutical and medical device; to beer, food and dairy; and to appliance, chemical and general industrial.
“The transition from being a reseller to making products was a huge leap. It took years of research, a lot of new people, and dedication and perseverance to carry through with the plan,” said Ken Baker, CEO.
According to Baker, NewAge could have continued business as a reseller. “It was customers who helped push us in the direction of manufacturing,” he said.
The reason was two-fold: Customers wanted higher quality products, and they wanted them modified for specific applications.
“We already had knowledgeable sales team members in place, and customers liked working with them. They valued the relationships, and they trusted us. In turn, we put our trust in our customers to help steer us in the right direction,” said Baker.
Thousands of customers have remained loyal to NewAge over the decades, and there are several hundred who’ve been purchasing from the company since before it became a manufacturer.
“It’s not always easy to retain customers,” Baker said. “But we stick with what my father said when he started the business: ‘Give customers high quality, selection, quick delivery, old-fashioned personal service and a fair price.’ It works.”
Today NewAge Industries manufactures and stocks millions of feet of thermoplastic tubing and reinforced hose, as well as thermoset (rubber) tubing and hose. The company keeps over half a million fittings on hand, so hose assemblies can be produced quickly from off-the-shelf parts. Custom products, such as Single-Use molded tubing manifolds, BioClosure container closures and various hose identification solutions, are offered as well. A recent plant expansion allowed for additional manufacturing and warehousing space, and NewAge is hiring to fill growth positions.
“We’ve come quite a long way since 1954,” Baker said, “and we’re excited to see what’s ahead. As an employee-owned company, our success depends on all of us. We’re in charge of our destiny for the next 65 years.”